Getting StartedThe first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.
You’re ready to Sell Your HomeOnce you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all of the mandatory disclosure forms. I will arrange for any necessary inspections.
Preparing Home/PropertyBefore putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what I do. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.
Determining List PricePricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale.
Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.
Marketing Your HomeUnderstanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. My maximum exposure marketing plan includes: Comprehensive Internet marketing through our site, Realtor.com, Zillow.com, Trulia.com, Yahoo.com and hundreds of others.
Also, public open houses & brokers tours, yard signage, and property feature sheet; local newspaper ads; sales agent network; and customized property marketing. I will remain in constant communication with you and give you progress reports on showings and all activity.
Processing the Sale & ClosingThe complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests.
Once your home is under contract I will prepare all seller required disclosures and reports, attend appraisal with recent comparables to support your purchase price, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.